On September 23, 2010, the famous DVD rental company Blockbuster filed for bankruptcy. The main reason? They refused to adapt and stuck to their outdated way of doing business.

The TL;DR of this whole story: movie streaming was the future, and the DVD industry was dying—fast. But despite that, Blockbuster refused to change its strategy and ended up disappearing from the face of the earth.

Why am I telling you this, and why should you care?

Well…

The same thing is happening to a massive majority of personal brands. (And yes, personal brands are basically small businesses.) Everyone is flocking to social media, trying to build a presence and make money from their brand.

Doesn’t matter if it’s fitness, makeup, fashion, or any other niche—they all suffer from the same problem that keeps their brand from making real money. Oh, and this also applies to brick-and-mortar businesses.

So what’s the issue?

They’re making the same mistake Blockbuster did—
Not making full use of the digital ecosystem.

Lack of Digital Real Estate

You might think that having a strong social media presence is enough. That once you build it, the cash will start rolling in, and you can live doing what you love.

Nope.

Unless you have 100,000+ followers, making a full-time income from social media alone is tough. Even if you do have that many followers, you could be making way more if you expanded your digital real estate. (I’ll explain how in a bit.)

Why is this?

Think about it—most people who start a personal brand begin with Instagram, TikTok, Twitter, or Threads. What do all these platforms have in common?

They’re short-form content platforms.

Sure, short-form content is great for getting quick views and attention, but with every upside, there’s a massive downside. And in this case, it’s this:

Short-form content has an extremely short shelf life.

After a few weeks (at best), your content stops getting views. To stay relevant, you either have to remake the same content or constantly create new content, which—let’s be real—can be a massive pain in the ass.

In other words, short-form content is NOT evergreen.

But that’s not even the worst part…

No Trust & No Connection = No Sales

The nature of short-form content makes it hard to build real trust with your audience. And guess what? People buy from brands they trust.

Nike and Adidas? You trust them to deliver quality shoes and clothing.

With personal brands, trust and connection are what drive sales. And ain’t nobody gonna trust your ass and buy your products if all you do is post David Goggins-style motivational platitudes (and trust me, there are tons of those people on Twitter and other short-form platforms).

So, even if you have a big account on short-form platforms, chances are you still won’t make enough money to live off of it.

Why?

• Lack of trust and connection

• No evergreen content

The Solution?

You probably guessed it—you need a blog website for your personal brand.

I mean, the title of this post kinda gave it away, but it’s still important to understand why you need it.

And you might be thinking, “Why not just start a YouTube channel?”

You’re 100% right—YouTube is a great option. But here’s the thing:

• You need to pay for editing software and learn how to use it.

• You need to understand camera work and lighting.

• You need to learn how to use a mic properly.

• You need to write scripts and be charismatic on camera.

With a blog website, on the other hand, all you have to do is write your content, and that’s it. Simple

It’s also way easier to persuade people to buy your products through a blog.

Why?

Because you can seamlessly insert links within your blog text that naturally plug your products. On YouTube, people have to open the description and manually click the link just to get to your product page. That’s an extra step that many people won’t take.

See the power of having a blog?

But here’s the thing—there’s A LOT more you can do with a blog to make your brand profitable and stand out.

If you want to learn more, check out the 4-day Personal Brand Blog Tips series—you can sign up here.

By now, you should see the game-changing potential of having a blog for your personal brand or small business.

Now, let’s dive into the step-by-step process of creating a blog from scratch.

Step 1: Pick a Platform

Before doing anything, you need to decide which platform you want to use to host your website.

Unfortunately, this usually requires a lot of experience and knowledge of what’s out there and what works best for different needs.

But lucky for you, I’ll make it super easy: Just go with WordPress.

Why WordPress?

• It’s already well-optimized for SEO, which is crucial for ranking on Google.

• It’s built specifically for blogging, making it the perfect choice for personal brands.

• Tons of freelance developers specialize in WordPress, so if you ever need help, finding someone is super easy. (You can also hire me—just click on the WhatsApp button at the top if you want to connect! 😉)

Now that you know WordPress is the way to go, the next step is choosing a hosting platform to run WordPress on.

Best Hosting Platform for WordPress?

There are a ton of hosting options out there. But if you know me even a little, you know I like to keep things stupid simple so you can just execute without overthinking.

So here’s what you do:

👉 Go with GoDaddy’s WordPress hosting.

That’s it. No need to overcomplicate things.

Just go to GoDaddy, buy the domain name you want, and choose the WordPress installation included option.

GoDaddy will handle the hosting for you and automatically connect WordPress to your domain—so you don’t have to stress about any technical setup.

Step 2: Choose a High-Converting Blog Theme

Once you have GoDaddy set up with WordPress, the first thing you need to do is pick a high-converting blog theme.

I highly recommend NOT using the default theme—because you want to stand out, right? But at the same time, don’t waste hours overthinking your choice.

So let me make it super easy for you:

👉 Just download the Astra theme.

But if you want to pick something else, keep these things in mind:
✅ Does it look professional and clean?
✅ Does it load fast? (Site speed affects SEO and conversions.)
✅ Is it mobile-friendly? (Most traffic today comes from mobile—especially for personal brands.)

 

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Step 3: Install These Plugins

One of the most powerful things about WordPress is its huge library of plugins. But let’s be real—there are so many that it gets overwhelming.

Lucky for you, I’ll cut through the noise and give you ONLY the essential plugins you actually need:

✅ Yoast SEO – Helps your blog rank higher on Google.
✅ WP Rocket – Boosts site speed and performance.
✅ UpdraftPlus – Automatically backs up your site (because shit happens).
✅ ConvertKit or Mailchimp – Essential for collecting emails and building your newsletter.
✅ Google Kit (GKit) – Tracks your blog’s traffic and performance.
✅ WP Forms – Lets people contact you directly through your site.

That’s literally all you need for plugins. No fluff. Just install these and move on.

 

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Step 4: Set Up Your Pages

Before diving into writing blogs, you need to set up the core pages on your WordPress site. Here’s what you need:

✅ Homepage – A clear, straightforward intro to your brand. Make it super obvious what your brand is about and showcase your best content or products.

✅ About Page – Who are you? Tell a short, engaging story about yourself. This helps build trust and connection with your audience.

✅ Blog Page – This is where all your blog articles live.

✅ Contact Page – Place your WP Forms here so people can reach out to you easily.

That’s it! Don’t overcomplicate it—just get these pages up and tweak them later if needed.

How to add pages in WordPress:
Go to Pages → Add New Page, and boom—you can create them right there.

 

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Step 5: Just Write F*cking Blogs

Now that everything is set up, you have zero excuses not to execute.

Just start writing about your topic of interest right away. If you come from social media (which I assume you do), you already know how to write engaging content.

But to make things even easier, here’s a killer blog structure to follow:

🔹 Headline – Think of this as your hook (just like on social media). Keep it short, attention-grabbing, and use powerful words.

🔹 Problem – Jump straight into the problem. What’s the issue? Make it big and painful so the reader HAS to keep reading.

🔹 Personal Experience – Since this is a personal brand, add some personality. Share your own experience related to the problem.

🔹 Steps to Solve It – Give clear, actionable steps to solve the problem. Lists and step-by-step guides work wonders for engagement.

🔹 Call to Action (CTA) – If you have a product or service, ask the reader to take action. Tell them exactly what to do next—subscribe, buy, download, etc.

🔹 SEO Optimization – Once your blog is written, go back and sprinkle in some keywords in the title, headings, and URL. (Not a must-have, but definitely helps!)

👉 Pro Tip: Write 3-4 blogs ahead of time so new visitors have more content to browse.

And for the finishing touch on your blog, you’ll need to add an eye-catching thumbnail image.

Here’s how to do it:

1️⃣ Go to your blog post editor inside WordPress.
2️⃣ Scroll down to the "Post Featured Image" section.
3️⃣ Click Upload Image and choose a relevant, high-quality image for your blog.
4️⃣ Once uploaded, set it as the featured image—this will be the thumbnail displayed on your blog page.

A good thumbnail grabs attention, makes your blog look more professional, and increases clicks—so don’t skip this step! 

Step 6: Market & Re-Use Your Blogs

Now for the final step—but trust me, this one is a game-changer.

The info in this step alone is worth at least $30, but I got you—so it’s free.

Why This Matters

Here’s a fact: People buy when they’re invested.

If someone spends 10 minutes reading your blog, they’re way more likely to buy from you than if they just see a half-second glance at a tweet.

That’s why, if you’ve followed my advice, you already have a call-to-action (CTA) at the bottom of your blog. This makes it so much easier for readers to click and buy something from you.

But here’s the thing—you have to market your blog.

 

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How to Market Your Blog (The Smart Way)

You don’t need to constantly come up with new content—you can just re-use what you already wrote.

Here’s how:

✅ Repurpose Blog Content into Short-Form Content

• Re-read your blog and pull out small snippets of valuable information.

• These snippets can be used for your tweets, Instagram posts, TikToks, etc.

• The goal? Plug your blog link as the second tweet in a thread (or second slide in a post).

🚀 Why second tweet? It flows better, and people are more likely to click it when they already got some value from the first one. But hey—experiment and see what works for you.

 

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Bonus Strategy: Turn Your Blog into a Twitter/X Thread

Another powerful way to market your blog is by turning your blog steps into a Twitter thread.

Why?

• Threads get more reach than single tweets.

• They hold attention longer, meaning higher conversion rates.

And just like before, plug your product or blog link at the end of the thread. Win-win.

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Final Thoughts

Marketing your blog doesn’t have to be complicated—you just need to re-use what you already have in smart ways.

Do this consistently, and you’ll not only increase sales but also boost your SEO ranking (because more clicks = more authority).

And that’s how you build a high-converting personal brand blog.